About me
Passionate and holistic designer and marketer.​
I thrive on creating thoughtful and innovative solutions and strategies. My entrepreneurial spirit has allowed me to gain versatile experience, from freelancing for diverse clients to working with established companies. I have led and contributed to impactful brand, marketing, and sales initiatives, driving significant growth and success. I’m dedicated to transforming ideas into memorable experiences. Beyond design, I bring support, camaraderie, and a focus on genuine connections to every collaboration. It’s not just about the visuals and data; it’s about building meaningful relationships..
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When I'm not designing, you can find me on my yoga mat, cooking locally sourced, holistic meals, traveling to see live music, or spending time in nature.
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I'm genuinely thrilled you've joined me on this creative journey. Whether you're here to explore collaboration, share ideas, or simply appreciate design, your presence is valued.
Virgo
Capricorn
Virgo
Education
Bachelors of Graphic Design
SUNY Oswego I Oswego, NY | 2016 - 2020
Bachelors of Marketing
SUNY Oswego I Oswego, NY | 2016 - 2020
Experience
Marketing Coordinator
Campus Auxiliary Services, SUNY Geneseo
In-Person | 2024 - Present
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Core Focus: Integrated Marketing, Content Strategy, Creative Production
Freelance Creative Strategist & Designer
Logan Turner Design LLC
2019 - Present
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Core Focus: Brand Identity, Creative Strategy, Full-Stack Content Creation
Senior Graphic Designer
GiveGab → Bonterra
2021 – 2023
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Core Focus: Visual Systems, Rebranding, Product, Marketing Design
Market Insights & Trend Analysis — Conduct market research, track student behavior and competitor trends, and turn insights into data-driven strategies.
Content & Communications Strategy — Develop and publish brand-aligned content across social, email, web, and print; support digital ads and multi-channel campaigns.
Creative & Cross-Team Collaboration — Produce photography/videography, design promotional materials, support event initiatives, and partner with campus departments to deliver cohesive campaigns.
Brand Identity & Visual Systems — Lead visual identity development, brand refreshes, and design systems including logos, color palettes, typography, and illustration styles.
Digital, Print & Long-Form Design — Design social media creative, digital ads, one-pagers, pricing sheets, case studies, e-books, reports, and other long-form marketing content.
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Web, Content & Creative Support — Create web and email/blog layouts, restructure and rebrand marketing materials during mergers/migrations, develop data visualizations, produce custom illustrations, and create branded photography presets.
Large-Scale Rebranding & Design Systems — Led major rebrand efforts including redesigning 300+ assets across 6+ legacy brands; executed cross-brand consolidation and refinement.
Multichannel Marketing & Product Design — Created digital/print collateral, sales enablement assets, Giving Day branding, web pages,
e-books, reports, and social media design systems.
Cross-Functional Collaboration & Leadership — Directed illustration style, advised stakeholders on design strategy, mentored designers, and partnered across teams to deliver consistent,
on-brand design solutions.
Skills/Program Expertise
Brand identity: design, development, and implementation
Social media design, development, and management (paid and organic)
Funnel-down sales design and development
Web design, development, management, and reconstruction (HTML, CSS)
Illustration (vector, digital, brand, infographic, print)
Content layout and long-form design
Content migration
Design and communications strategy development and implementation
Marketing analytics (digital, product, research)
Project management
Cross-team collaboration
Research and development
Strong creative process
Keen attention to detail
Strong communication and interpersonal skills
Quick learner with a desire to take on new tasks
Design software: Adobe Creative Suite, Adobe Express, Canva, Figma, Keynote, Procreate
Content management: Campaign Manager, Hubspot, Sprout Social, Squarespace, Wix, Wordpress, Drupal
Data storage: Basecamp, Dropbox, Google Drive, S3Management, Sharepoint
Cloud collaboration services: Airtable, Asana, GoVisually, Moday, Trello, Wrike
Social media: Behance, Dribbble, Facebook, Instagram, LinkedIn,Meta, Twitter