About me
Passionate and holistic designer, marketer, and strategist.
I thrive on creating thoughtful, innovative solutions that serve people and organizations alike. My entrepreneurial spirit has given me versatile experience — from freelancing for diverse clients to leading brand, marketing, and communications initiatives for established organizations. I blend creativity with structure, turning complex ideas into clear, meaningful, and actionable experiences.
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I specialize in strategic marketing, social media and email communications, creative content production, and integrated campaign development. Across every project, I prioritize building trust, connecting with audiences, and delivering impact that matters — whether it’s designing a brand identity, crafting a newsletter, or telling a story that resonates.
Beyond professional work, I bring support, collaboration, and genuine connection to every relationship. It’s not just about visuals or data; it’s about creating experiences and communications that are intentional, inclusive, and memorable.
When I’m not designing or strategizing, you can find me:
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On my yoga mat, practicing mindful movement
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Cooking seasonal, holistic meals
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Traveling to see live music
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Fulfilling my "foody" needs at local restaurants & cafes
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Wandering a local farmers market
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Spending time immersed in nature
I make complex information simple, meaningful, and human, so every message I send truly serves the people it reaches.
Virgo
Capricorn
Virgo
I’m genuinely thrilled you’re here, joining me on this creative journey. Whether you’re exploring collaboration, sharing ideas, or simply appreciating design, your presence is valued.
Education
Bachelors of Graphic Design
SUNY Oswego I Oswego, NY | 2016 - 2020
Bachelors of Marketing
SUNY Oswego I Oswego, NY | 2016 - 2020
Experience
Marketing Coordinator
Campus Auxiliary Services, SUNY Geneseo
In-Person | 2024 - Present
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Core Focus: Integrated Marketing, Content Strategy, Creative Production
Strategic Impact:
Strengthened community engagement and trust through consistent, human-centered messaging.
Increased student awareness of dining, retail, and campus services via data-driven content planning.
Elevated operational efficiency through integrated campaign planning, analytics tracking, and cross-team collaboration.
Market Insights & Trend Analysis: Research student behavior, competitor offerings, and emerging trends; translate findings into actionable marketing strategies that inform campaigns and audience targeting.
Content & Communications Strategy:
Manage CAS Instagram (student-facing), Facebook (parent/family/community-facing), and multiple email newsletters — including Food for Thought (weekly/biweekly) and Side Dish announcements — aligning content with brand voice, clarity, and accessibility.
Creative & Cross-Team Collaboration:
Produce photography and videography, design promotional materials, contribute to event initiatives, and coordinate with campus departments, local vendors, and SUNY system offices to execute unified campaigns.
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Digital Transformation & Systems:
Implemented structured editorial content calendars, integrated cross-channel campaigns, optimized Linktree and tracking, and standardized visual and messaging consistency.
Freelance Brand & Content Designer
Logan Turner Design LLC
2019 - Present
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Core Focus: Brand Identity, Creative Strategy, Full-Stack Content Creation
Brand Identity & Visual Systems: Lead visual identity development, brand refreshes, and design systems including logos, color palettes, typography, and illustration styles.
Digital, Print & Long-Form Design: Produce social media creative, digital ads, one-pagers, pricing sheets, case studies, e-books, reports, and long-form marketing content.
Web, Content & Creative Support: Develop web/email layouts, restructure marketing materials during mergers/migrations, produce custom illustrations, branded photography presets, and data visualizations.
Strategic Impact:
Helped clients strengthen brand consistency and audience recognition.
Designed scalable visual systems that support both digital and print campaigns.
Supported storytelling-driven marketing strategies that increase engagement and retention.
Senior Graphic Designer
GiveGab → Bonterra
2021 – 2023
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Core Focus: Visual Systems, Rebranding, Product, Marketing Design
Large-Scale Rebranding & Design Systems:
Led redesign of 300+ assets across 6+ legacy brands, consolidating and refining cross-brand identity.
Multichannel Marketing & Product Design:
Created digital/print collateral, Giving Day branding, sales enablement assets, e-books, reports, web pages, and social media design systems.
Cross-Functional Collaboration & Cross-Functional Collaboration & Leadership:
Directed illustration style, advised stakeholders on design strategy, mentored junior designers, and delivered consistent, on-brand design solutions.
Strategic Impact:
Enhanced brand recognition and cohesion across multiple products.
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Streamlined design processes to improve efficiency and output quality.
Elevated stakeholder confidence through professional, human-centered design execution.
Skills/Program Expertise
Brand identity & graphic design
Integrated marketing strategy
Social media & email campaign management
On-brand copywriting & content creation/ development (design, photo, video)
Editorial calendar & workflow management
Creative direction & visual storytelling
Campaign analytics & optimization
Cross-functional project coordination
Community-centered communication
Design software: Adobe Creative Suite, Adobe Express, Canva, Figma, Keynote, Procreate
Content management: Campaign Manager, Hubspot, Sprout Social, Squarespace, Wix, Wordpress, Drupal
Data storage: Basecamp, Dropbox, Google Drive, S3Management, Sharepoint
Cloud collaboration services: Airtable, Asana, GoVisually, Moday, Trello, Wrike
Social media: Behance, Dribbble, Facebook, Instagram, LinkedIn, Meta, Twitter